Fair Trade and Good Trade

Since our inception, Vooluu was acutely aware of the importance that social equity played in the marketplace, and we wholly understood the value that it brought to communities worldwide. This is why we began exercising fair trade practices before they were formally recognized, and we achieved this through fair and honest dealings, economic balancing, and letting the growers determine the prices; not the markets. Now with the formalization of global Fair Trade practices we are blessed to have a partnership with IMO and their Fair For Life certification program.

Unlike traditional Fair Trade programs that merely certify products, the Fair For Life program is much more thorough in that it reviews Vooluu from the top to the bottom; and it evaluates and audits all of our working conditions, labor practices, environmental programs, social benefits, and our company’s transparency. Not only does the Fair For Life program certify our entire company, but it also reviews and monitors the origins of our products to ensure complete compliance with the program.

Our guarantee to you is that when you purchase any product from Vooluu with the Fair Trade label, a portion of the sale is being re-directed to agricultural communities that have been traditionally exploited for generations, and the harvest sites are monitored to guarantee that workers are treated fairly and are receiving just compensation and a livable wage. This is just our way of expressing our absolute love and admiration for the agricultural community that produces all of the food and medicine that the world needs, and we could not imagine doing anything less.

Good Trade

We have taken one additional step which goes beyond traditional Fair Trade practices through the adoption of our Good Trade Program which we feel enhances the protective measures put into place for growers and harvesters. While Fair Trade programs are beneficial and important, they only allocate a certain percentage of the transaction to those involved with the production of goods, and this is done without direct negotiating rights being exercised by the growers, and the premiums added to the products they offer are strictly determined by external market forces. What we have developed in our Good Trade Program is a business model where the growers get full negotiation rights for the products they grow, and they in turn dictate what prices Vooluu shall pay for goods, and not the other way around. When the growers set the price, we can all be assured that farming families and workers receive the financial security they feel is necessary to continue their agricultural heritage that we all rely upon for our very survival.

  • Fair price: Democratically organized farmer groups receive a guaranteed minimum floor price and an additional premium for certified organic products. Farmer organizations are also eligible for pre-harvest credit.
  • Fair labor conditions: Workers on Fair Trade farms enjoy freedom of association, safe working conditions, and living wages. Forced child labor is strictly prohibited.
  • Direct trade: With Fair Trade, importers purchase from Fair Trade producer groups as directly as possible, eliminating unnecessary middlemen and empowering farmers to develop the business capacity necessary to compete in the global marketplace.
  • Democratic and transparent organizations: Fair Trade farmers and farm workers decide democratically how to invest Fair Trade revenues.
  • Community development: Fair Trade farmers and farm workers invest Fair Trade premiums in social and business development projects like scholarship programs, quality improvement training, and organic certification.
  • Environmental sustainability: Harmful agrochemicals and GMOs are strictly prohibited in favor of environmentally sustainable farming methods that protect farmers’ health and preserve valuable ecosystems for future generations.